Spice Jet joins low fare race
New Delhi:Budget carrier SpiceJet today joined the low-fare race in the
domestic market putting on the block half-a-million seats with ticket
prices starting at Rs 1,499, days after the government gave a go-ahead
to its revival plan under the new promoters.
The bookings under the
three-day "Super Sale" offer can be made from today for a travel period
between February 15 to June 30, SpiceJet said in a release. The offer
comes close on the heels of other airlines -- AirAsia India, Jet
Airways, Air India and IndiGo -- rolling out similar schemes amid low
travel demand season.
March and September quarters of the fiscal are
traditionally lean seasons for the airlines in the country, and they woo
customers with low fares to fill the empty seats.
"We are excited to
offer our first signature promotion for 2015 to incentivise customers.
Such Super Sale offers are meant to sell in advance at attractive prices
seats that would otherwise be expected to go empty, thereby improving
revenues," SpiceJet Chief Commercial Officer Kaneswaran Avili said.
A
quick glance at the seat factor, according to a recent DGCA data,
suggests that domestic carriers had almost 10 per cent higher occupancy
in their planes in the December quarter of 2014 as compared to the March
quarter of that year.
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